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Thursday, June 5, 2008
The Crew @ SendLabs
Brett
Brett Houle
Product Development/Marketing
I often fantasized about a customer talking about "the crew" over at SendLabs. It sounds personal and real. Sounds like we're a bit closer to our customers than a regular customer/vendor relationship and that's exactly what we're after. With that said, I figured it was time to get personal and talk a little bit about "the crew" here. Here goes...

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Posted by Brett on Thursday, June 5, 2008 at 3:10 PM in The Fun Stuff | Company News

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Tuesday, May 13, 2008
Looking for BETA customers
Brett
Brett Houle
Product Development/Marketing
Hello everyone, As many of you know, we are on the 5th version of SendLabs and are about to role out the 6th iteration. It's packed with new features and functionality and we think you are going to love it. With that said, we are looking for new clients and existing clients to help ...

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Posted by Brett on Tuesday, May 13, 2008 at 5:35 PM in Product

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Friday, May 2, 2008
Subject lines and the cover of a magazine
Brett
Brett Houle
Product Development/Marketing
So I had one of those nights the other night. You know, you're staring at the ceiling, wide awake. Brain moving like a freight train. You look at the clock 10 or 15 times only to realize an entire four minutes have passed. Argh. The best thing to do in those situations is to get up, read,...
Thursday, May 1, 2008
What the heck is an API?
Brett
Brett Houle
Product Development/Marketing
If you're a gearhead (code monkey, etc.) then you've probably got some API grease on your hands at this point in your career. However, if you're a marketer, most likely you've heard of the term, but haven't quite understood what it is or its benefit to you. Remember the d...

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Posted by Brett on Thursday, May 1, 2008 at 10:32 AM in Product

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Wednesday, April 23, 2008
Multiple lists or one?
Brett
Brett Houle
Product Development/Marketing
Often we see customers uploading new lists into their accounts over and over again, often with the same subscribers. I think they might be thinking that each campaign requires a new list. Or perhaps they are only importing a smaller piece (a segment) of their house list to mail to. I want to make ...

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Posted by Brett on Wednesday, April 23, 2008 at 11:06 AM in Product | Best Practices

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Wednesday, April 9, 2008
Yahoo! delivery issues... still.
Brett
Brett Houle
Product Development/Marketing
It appears that deliverability is back in the forefront again and Yahoo! is causing ESP's like us (and you our customers) a bit of heartburn. What's more, Yahoo! themselves are being open that there is indeed an issue, but now they are claiming a backup at the postmaster getting timely respo...

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Posted by Brett on Wednesday, April 9, 2008 at 9:12 AM in Industry News and Thoughts

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Monday, March 24, 2008
Txt Me: 32% are open to mobile advertising...if it lowers their phone bills
Brett
Brett Houle
Product Development/Marketing
Chk thse rslts.
Wednesday, February 20, 2008
Small upgrade - tracking "click to view online"
Brett
Brett Houle
Product Development/Marketing
We just made a small update. When you send out an email with a system header (see below), we automatically generate a link that allows those to view a copy of your email in a browser. The small oversight (actually we knew it - we just took a while to get to it), was that we were not tracking click...

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Posted by Brett on Wednesday, February 20, 2008 at 4:49 PM in Product

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Wednesday, February 20, 2008
Email Marketing: Yahoo's role in the rise of email authentication
Brett
Brett Houle
Product Development/Marketing
E-mail authentication is on the rise, and much of the credit goes to Yahoo. Yahoo, with 260 million email accounts - the single largest still, originally came up with the idea of authenticating e-mail at the domain level, rather than at the IP address level. Yahoo dubbed this concept DomainKeys...
Thursday, January 31, 2008
Email Marketing: Campaign Preview Follow-Up
Brett
Brett Houle
Product Development/Marketing
I just wanted to drop a quick follow-up and give everyone a list of email clients and spam filters our new Campaign Preview service runs a test of your creative against.

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Posted by Brett on Thursday, January 31, 2008 at 11:50 AM in Product

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