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Wednesday, July 2, 2008
Email Marketing: Fractured Rendering
Josh
Josh Nason
Business Development
Oops.

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Posted by Josh on Wednesday, July 2, 2008 at 11:23 AM in Best Practices

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Tuesday, June 24, 2008
Email marketing: keep 'em unseparated
Josh
Josh Nason
Business Development
I'm very big on user experience when it comes to the email signup process, so it always pains me when I see a practice that one of the bigger companies in the email marketing space constantly insists on using.
Friday, June 6, 2008
Email marketing: TurboTax just wants you to know they still are keeping your info private
Josh
Josh Nason
Business Development
Nothing like a little panic on a Friday morning...
Tuesday, May 27, 2008
Email Marketing Tip: Autoresponders can be a marketers dream tool
Steve
Steve Wheeler
Director of Deliverability
Seems like such an old word in internet terms. Autoresponder. The concept has been around a long time, but it amazes me how many of our competitors don't have this function. It's pretty powerful and I wanted to take a minute to give you an example of its use and open your eyes to a powerfu...
Tuesday, May 27, 2008
Music to my ears: two different retailers approaches to email marketing
Josh
Josh Nason
Business Development
Two different music retailers vie for my attention in buying new music...who will win and who will lose?
Friday, May 2, 2008
Subject lines and the cover of a magazine
Brett
Brett Houle
Product Development/Marketing
So I had one of those nights the other night. You know, you're staring at the ceiling, wide awake. Brain moving like a freight train. You look at the clock 10 or 15 times only to realize an entire four minutes have passed. Argh. The best thing to do in those situations is to get up, read,...
Friday, April 25, 2008
Strange charity, stranger picture
Josh
Josh Nason
Business Development
There's nothing quite like a strangely-named charity, is there? In my inbox today was an email from Major League Soccer with the subject line: "A Letter From MLS Commissioner Don Garber - World Malaria Day", which I thought was strange for two reasons: 1) World Malaria Day? Woul...

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Posted by Josh on Friday, April 25, 2008 at 10:39 AM in Best Practices

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Wednesday, April 23, 2008
Multiple lists or one?
Brett
Brett Houle
Product Development/Marketing
Often we see customers uploading new lists into their accounts over and over again, often with the same subscribers. I think they might be thinking that each campaign requires a new list. Or perhaps they are only importing a smaller piece (a segment) of their house list to mail to. I want to make ...

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Posted by Brett on Wednesday, April 23, 2008 at 11:06 AM in Product | Best Practices

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Monday, April 21, 2008
Can you move to a new email address?
Josh
Josh Nason
Business Development
Perhaps I was a bit more tired today than normal, but this email caught me funny. I think what struck me was the approach of the email and how strange it was. Instead of associating a move with a site URL, the Monsters are 'moving' their email address. Why would they be changing? ...

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Posted by Josh on Monday, April 21, 2008 at 11:11 AM in Best Practices

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Wednesday, April 16, 2008
Tommy Lee attempts record for longest and most content-filled email ever
Josh
Josh Nason
Business Development
Rocker Tommy Lee has played for millions of fans across the world, but what's up with his email?