Explore Features  Free Trial

Industry News and Thoughts

Our view of the e-mail marketing industry


Categories



Become an Email Marketing Pro


Subscribe
Hints tips, best practices, recent blog posts and happenings dropped into your inbox.

Subscribe to the semi-regular email newsletter from the crew at SendLabs.

Note: We don't rent, sell or spam your email. Get an issue or two. If it isn't satisfying, unsubscribe at anytime.
Tuesday, June 24, 2008
Email marketing: keep 'em unseparated
Josh
Josh Nason
Business Development
I'm very big on user experience when it comes to the email signup process, so it always pains me when I see a practice that one of the bigger companies in the email marketing space constantly insists on using.
Wednesday, May 14, 2008
Email Marketing Spam News: adjustments to CAN-SPAM, record payout
Josh
Josh Nason
Business Development
Yesterday, you may have heard about some long-discussed adjustments to the CAN-SPAM regulations that help define our industry and promote responsible email marketing. On Monday, the Federal Trade Commission made some changes and here...they...are! Initially these were proposed by the FTC in 2005 a...
Tuesday, May 13, 2008
Email marketing: when is a deal not really a deal?
Josh
Josh Nason
Business Development
In scanning my inbox this morning, I came across this offer: "Buy one t-shirt or cap and get another at 50% off". Not bad. If I was in a buying mood today, I might take a look but the retailer is one that is known for overpricing things anyway so I'm not exactly getting the warm and ...
Monday, May 12, 2008
Email marketing continues to shine as postage rates go up again
Josh
Josh Nason
Business Development
Unless you live under an e-rock, you have heard that postage rates went up again today. While it was just a penny, the cost of mailing continues to rise, as does printing costs. However, the "lusterous" 1% hopeful return people get on direct mail pieces continues to stay stagnant. Direct...
Wednesday, May 7, 2008
New Marketing Profs email marketing article on subject lines
Josh
Josh Nason
Business Development
I got pretty bored with reading various marketing articles on subject lines that said the same old stuff again and again and again. (Not yours, boss...I liked this one.)  So, I did my own little study based on my inbox and thoughts I had on 20 different subject lines and my immediate reaction...
Monday, April 28, 2008
Marketing Thoughts Monday: Of phone numbers and sudoku
Josh
Josh Nason
Business Development
A few random thoughts after a sunny weekend in Portland, Maine, partially spent looking at a strange bulge in my tire that wasn't there when I left Manchester. -Why do business owners bother using telephone numbers as part of their non-traditional advertising? As we drove around this week...
Wednesday, April 9, 2008
Yahoo! delivery issues... still.
Brett
Brett Houle
Product Development/Marketing
It appears that deliverability is back in the forefront again and Yahoo! is causing ESP's like us (and you our customers) a bit of heartburn. What's more, Yahoo! themselves are being open that there is indeed an issue, but now they are claiming a backup at the postmaster getting timely respo...

Continue reading "Yahoo! delivery issues... still." »
 - - - - - - - - - - - - - - -
Posted by Brett on Wednesday, April 9, 2008 at 9:12 AM in Industry News and Thoughts

Actions: E-mail | Permalink | Comments (0)
Tuesday, April 1, 2008
McAfee will pay you to sign up for spam
Josh
Josh Nason
Business Development
There are companies that hate spam and there are companies that really hate spam. Web security giant McAfee is taking their assault on the faceless one step further with their new project, The SPAM Experiment.
Wednesday, March 26, 2008
Why does the AP hate the word 'email'?
Josh
Josh Nason
Business Development
In my journalistic past, I had to be a slave to AP style, short for Associated Press. If you're not familiar with the AP Stylebook, it's a guide for everything grammatically correct when it comes to the mainstream media printed word, including copyediting marks. Like any other document tha...

Continue reading "Why does the AP hate the word 'email'?" »
 - - - - - - - - - - - - - - -
Posted by Josh on Wednesday, March 26, 2008 at 10:41 AM in Industry News and Thoughts

Actions: E-mail | Permalink | Comments (0)
Tuesday, March 25, 2008
Email Marketing: when spam isn't spam
Josh
Josh Nason
Business Development
A look at one of the biggest frustrations in the ESP business.