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9 May		Friday, May 9, 2008
		Welcome the Leary Firefighters Foundation; new SL version coming soon
		A few quick notes as the weekend looms quicker by the minute... -I wanted to formally welcome actor Denis Leary's awesome group - the Leary Firefighters Foundation - to the good flagship SendLabs. The LFF has found a special place in our hearts for the work they do in assisting firefighte... Continue reading "Welcome the Leary Firefighters Foundation; new SL version coming soon" » Posted by Josh on Friday, May 9, 2008 at 3:20 PM in The Fun Stuff Actions: E-mail \| Permalink \| Comments (0)

7 May		Wednesday, May 7, 2008
		New Marketing Profs article: Man Bites Giraffe
		I got pretty bored with reading various marketing articles on subject lines that said the same old stuff again and again and again. (Not yours, boss...I liked this one.) So, I did my own little study based on my inbox and thoughts I had on 20 different subject lines and my immediate reaction... Continue reading "New Marketing Profs article: Man Bites Giraffe" » Posted by Josh on Wednesday, May 7, 2008 at 2:03 PM in Industry News and Thoughts Actions: E-mail \| Permalink \| Comments (0)

2 May		Friday, May 2, 2008
		Subject lines and the cover of a magazine
		So I had one of those nights the other night. You know, you're staring at the ceiling, wide awake. Brain moving like a freight train. You look at the clock 10 or 15 times only to realize an entire four minutes have passed. Argh. The best thing to do in those situations is to get up, read,... Continue reading "Subject lines and the cover of a magazine" » Posted by Brett on Friday, May 2, 2008 at 4:01 PM in Best Practices Actions: E-mail \| Permalink \| Comments (0)

1 May		Thursday, May 1, 2008
		What the heck is an API?
		If you're a gearhead (code monkey, etc.) then you've probably got some API grease on your hands at this point in your career. However, if you're a marketer, most likely you've heard of the term, but haven't quite understood what it is or its benefit to you. Remember the d... Continue reading "What the heck is an API?" » Posted by Brett on Thursday, May 1, 2008 at 10:32 AM in Product Actions: E-mail \| Permalink \| Comments (0)

28 April		Monday, April 28, 2008
		Marketing Thoughts Monday: Of phone numbers and sudoku
		A few random thoughts after a sunny weekend in Portland, Maine, partially spent looking at a strange bulge in my tire that wasn't there when I left Manchester. -Why do business owners bother using telephone numbers as part of their non-traditional advertising? As we drove around this week... Continue reading "Marketing Thoughts Monday: Of phone numbers and sudoku" » Posted by Josh on Monday, April 28, 2008 at 12:14 PM in Industry News and Thoughts Actions: E-mail \| Permalink \| Comments (0)

25 April		Friday, April 25, 2008
		Strange charity, stranger picture
		There's nothing quite like a strangely-named charity, is there? In my inbox today was an email from Major League Soccer with the subject line: "A Letter From MLS Commissioner Don Garber - World Malaria Day", which I thought was strange for two reasons: 1) World Malaria Day? Woul... Continue reading "Strange charity, stranger picture" » Posted by Josh on Friday, April 25, 2008 at 10:39 AM in Best Practices Actions: E-mail \| Permalink \| Comments (0)

23 April		Wednesday, April 23, 2008
		Multiple lists or one?
		Often we see customers uploading new lists into their accounts over and over again, often with the same subscribers. I think they might be thinking that each campaign requires a new list. Or perhaps they are only importing a smaller piece (a segment) of their house list to mail to. I want to make ... Continue reading "Multiple lists or one?" » Posted by Brett on Wednesday, April 23, 2008 at 11:06 AM in Product \| Best Practices Actions: E-mail \| Permalink \| Comments (0)

21 April		Monday, April 21, 2008
		Can you move to a new email address?
		Perhaps I was a bit more tired today than normal, but this email caught me funny. I think what struck me was the approach of the email and how strange it was. Instead of associating a move with a site URL, the Monsters are 'moving' their email address. Why would they be changing? ... Continue reading "Can you move to a new email address?" » Posted by Josh on Monday, April 21, 2008 at 11:11 AM in Best Practices Actions: E-mail \| Permalink \| Comments (0)

16 April		Wednesday, April 16, 2008
		Tommy Lee attempts record for longest and most content-filled email ever
		Rocker Tommy Lee has played for millions of fans across the world, but what's up with his email? Continue reading "Tommy Lee attempts record for longest and most content-filled email ever" » Posted by Josh on Wednesday, April 16, 2008 at 10:48 AM in Best Practices Actions: E-mail \| Permalink \| Comments (0)

9 April		Wednesday, April 9, 2008
		Yahoo! delivery issues... still.
		It appears that deliverability is back in the forefront again and Yahoo! is causing ESP's like us (and you our customers) a bit of heartburn. What's more, Yahoo! themselves are being open that there is indeed an issue, but now they are claiming a backup at the postmaster getting timely respo... Continue reading "Yahoo! delivery issues... still." » Posted by Brett on Wednesday, April 9, 2008 at 9:12 AM in Industry News and Thoughts Actions: E-mail \| Permalink \| Comments (0)

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