March 11, 2008
World-famous brand to use software and various services
MANCHESTER, NH - SendLabs, the nation's
premier
email marketing software and services company, has announced that Hard Rock Café International
has selected the company to provide email marketing software for the brand's line of restaurants,
hotels, casinos and live music venues.
"We are excited to begin working with such a well-known brand name as Hard Rock International," SendLabs
President Brett Houle said. "Maintaining contact with the brand’s fans and customers is very important
to them, as is using an email service provider that will ensure those messages get to the inbox as
intended."
Hard Rock will utilize the company's web-hosted
email marketing solution to manage various campaigns, in addition to using Campaign Preview, a feature
that will allow the company to view how emails will render across major email platforms and provide
alerts to potential spam issues before deploying campaigns.
Hard Rock International joins a growing client list that includes Tyco, Citizens Bank, New Hampshire
Lottery, NH Lottery Replay, Griffin York & Krause, the Manchester Monarchs, PEP Direct and many others.
Media Contact: Josh Nason,
press@sendlabs.com
The Manchester, NH-based SendLabs has been the dedicated leader in on-demand, hosted
email marketing
software and services since its founding in 1999. They help marketers and agencies of all scopes
effectively manage their entire email marketing campaigns, while offering a full slate of services
and support. Clients include Hard Rock Café International, Tyco, Citizens Bank, NH Lottery Replay,
PEP Direct, Manchester Monarchs, NH Liquor Commission and more.
With 125 high-energy Hard Rock Cafes and nine Hotels/Casinos in 48 countries, Hard Rock International
is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock
owns the world’s greatest collection of music memorabilia, which is displayed at its locations around
the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock
Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard
Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas,
Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali. Additional hotel and casino projects have been
announced in Macau and Penang, both scheduled to open in 2009; Palm Springs, Atlanta and Panama,
scheduled to open in 2010; and Dubai, scheduled to open in 2011. Hard Rock International, Inc. is owned
by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit
www.hardrock.com.