Note: The following was written for nerds by nerds. If you're a marketer or you
know basic HTML, then you may need to connect with your developer to decipher
what's going on here or to take advantage of it.
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What is an API?
Simply put, it’s a programming interface that lets your system and ours talk to
each other. Let's say for example you have a web registration form that your
developers have coded that writes the data to your company database. In that form
though, you have a "would you like to subscribe to email updates" checkbox. If the
visitor checks yes, you capture that in your database right? Wouldn't it be nice to
also send that new subscriber to your SendLabs email marketing database? With the API,
you can.
The Sendlabs API gives you the ability to interact with your account with easy to use
web service methods. We wanted to make it as easy as possible for you to be able to
access your subscribers, view your campaign result data and interact programmatically
with Sendlabs. Our API returns data that can be easily integrated into an application
or website. Our API currently only supports the SOAP transfer protocol, we will continue
adding methods and more ways to access our API so be sure to check back often.
But before you begin…
To start accessing our API, you must first login and generate your API key, this key is
associated with your account only and keeps your data safe. Each call you make to our API
will require your key. We have provided examples in the major web languages to help get
you started. From there, the possibilities are endless.