The stuff we do every day.

  • We monitor everything: What lists are uploaded into SendLabs, what campaigns are in the queue, what mail is hitting what ISP's, how are the ISP's treating our mail and are there any issues with spam complaints or blacklisting.
  • We work closely with all of the major ISP's (AOL, Yahoo, etc.) to build up our sending reputation and have been whitelisted.
  • SendLabs 7 is directly integrated into abuse complaint systems for large ISP's. If a sender receives an unacceptable number of complaints their account is terminated. (no need for one rotten apple to spoil the bunch)
  • Our team monitors blacklists daily and resolve issues with black listing immediately.
  • Until a customer has been approved, every large campaign is reviewed by our team before it can be delivered. Any spammy campaigns are removed and the account closed immediately.
  • Our team verifies all large lists that are imported and ensures they comply with our strict permission policy. Every email sent using our software contains a single-click unsubscribe link.
  • Our abuse email account is monitored closely and every complaint is followed up promptly.
  • We've partnered with Return Path's enhanced delivery monitoring tools - providing our infrastructure and our clients visibilty in real-time as to how well their mail is received.

In short, we try our very best to ensure every last email sent through SendLabs is permission based and doesn't impact on the quality and reputation of our service - and more importantly, your recipients.

Reputation is everything.

Mom and dad taught you that right? SendLabs works diligently to protect and defend ours and your reputation as it holds the key to deliverability.

77% of delivery problems are based on reputation. Here's what drives it:

  • Volume
  • Complaint Rate
  • Hard Bounce Rate
  • Spam Traps
  • Authentication
  • Content

Get Return Path's White Paper on Deliverability Best Practices