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14
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Saturday, January 14, 2006
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Using Email Marketing to promote and drive event attendance |
We've been helping more and more of our clients with their event marketing initiatives. By looking to email marketing as the primary workhorse, we've created a pretty powerful digital event marketing approach that gets better and better with each event. In addition to allowing clients to deliver branded, rich-graphical emails, they've also had the ability to tap into the unique metrics of email to measure responses in real-time, much in the way they would if their intent was to get people to buy something, etc.
In the case of digital event marketing, our clients don't measure click-thrus to purchase or increase sales, but measure RSVP responses and non-responses, thereby creating new targeted lists and increased RSVP's and ultiamtely attendance with a series of autoresponders and followup mailings.
At the end of the day, the speed, flexibility and measurement of email allows our clients to realize cost savings and increased results with their marketing dollars by building event promotions around the power of email. With the addition of event micro-sites, we're now offering truly turn-key, digital event marketing systems and services that clients are loving.
Posted by
Brett
on
Saturday, January 14, 2006 at 11:38 AM
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Top 11 New Year's Email Marketing Resolutions - 2007Great. Another list, right? Yep. But hopefully this one will make you lots of money or even get you a promotion (which may actually have you check off a few of your own resolutions!).
P.S. We just couldn’t stop at 10. We tried. We think #11 is the strongest (and our favorite) email marketing resolution of all for the New Year.
Happy Email Marketing in ’07!
The Crew at SendLabs
Email Marketing: 16 reasons not to paste and blast emails from OutlookThis one seems to come up often with smaller businesses or email marketing newbies. I thought I'd give you some food for thought as to why pasting code into Microsoft Outlook and blasting is not such a good idea for your company, its brand or your sanity. I vow to post three new reasons a day until I run out. (Hint: maybe there are a lot of them).
Email Marketing: Is Pizza Hut Delivering Great Email?In 2006 alone, Pizza Hut brought in over $9.3 billion in sales, almost doubling the second-place finisher, Domino's. You see their TV ads and you see their flyers in your mailbox every few months. They spend a lot of money in branding themselves a certain way and take great care in their image.
So why isn't their email given the proper care?