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Friday, April 21, 2006
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Getting Added to Recipients' Email Address Book and Personal Whitelists |
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Brett
Houle
Product Development/Marketing
Getting the from address added to your recipients' address book or personal whitelist is an important step in getting your emails into the inbox, rather than spam, trash or quarantine folder. More and more people (both business and consumer email users) are adopting the use of spam filters or upgrading their email clients that include some form of spam filtering/whitelist feature.
To remind people to take the step of adding your from address to their address book/whitelist, consider adding a single explanatory sentence at the top of your email. Below are a couple of examples.
To ensure this email is delivered to your inbox, please add the email address respond@yourcompany.com to your address book or junk filter settings.
To ensure receipt of our emails, please add us (something@yourcompany.com) to your Address Book. Thank you!
To insure delivery of this newsletter, please add newsletters@yourcompany.com to your e-mail address book.
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Top 11 New Year's Email Marketing Resolutions - 2007Great. Another list, right? Yep. But hopefully this one will make you lots of money or even get you a promotion (which may actually have you check off a few of your own resolutions!).
P.S. We just couldn’t stop at 10. We tried. We think #11 is the strongest (and our favorite) email marketing resolution of all for the New Year.
Happy Email Marketing in ’07!
The Crew at SendLabs
Email Marketing: 16 reasons not to paste and blast emails from OutlookThis one seems to come up often with smaller businesses or email marketing newbies. I thought I'd give you some food for thought as to why pasting code into Microsoft Outlook and blasting is not such a good idea for your company, its brand or your sanity. I vow to post three new reasons a day until I run out. (Hint: maybe there are a lot of them).
Email Marketing: Is Pizza Hut Delivering Great Email?In 2006 alone, Pizza Hut brought in over $9.3 billion in sales, almost doubling the second-place finisher, Domino's. You see their TV ads and you see their flyers in your mailbox every few months. They spend a lot of money in branding themselves a certain way and take great care in their image.
So why isn't their email given the proper care?