When I scanned through my inbox, I saw a name I didn't recognize. Like most people, I'm hesitant to open emails from strangers. The subject line, however, gave no indication that it was spam. In fact, it actually caught my attention because it dealt with a topic near-and-dear to my heart. So I opened it...
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Also, we found this site today: RetailEmail.Blogspot. It's the only blog dedicated to tracking the email marketing campaigns of the largest online retailers... very neat.