We recently joined a very cool organization and plan on contributing in various roundtable discussions and networking events. They are the Massachusetts Innovation & Technology Exchange or as most people know them by MITX.

You should check them out if you are involved in web/interactive development of any sort. A good place to start is the upcoming 11th Annual MITX Awards 2006. If you wish to meet up with us, drop us an email. Hope to meet you there!

For Our Sales Friends 

Let's move away from large scale marketing campaigns for a second. What about all of those one-to-one emails your sales folks send to prospects? Wouldn't it be cool if they could track when someone clicks links in their emails - sent directly from Outlook? (or any of their favorite email programs?) Now you can with TheyClicked.

We send sales related emails (cold and followup) to our prospects probably like you do. We live in and out of Outlook all day. Why does marketing get all the great email tools? So we built a nifty little product that lets you insert trackable links into your outgoing sales emails that you're already sending.

Now, when your prospect clicks a link to view your web site, view your demo, or download a whitepaper - presto - you get instant notification - either to your inbox or even mobile phone via text-messaging. Pretty cool, eh?

Get yourself a free trial or tell a sales person you love about this Holiday season. :)