If you're in charge of writing
newsletter content, you should really dive into this article from Email
Marketing Reports. Struggling for compelling content ideas? Think
through how you might apply some of the content strategies. The second
half of this article really got me thinking. Good stuff. Here are a
excerpts from the bottom half of the tips.
7. Horror/disaster story
Write
about a difficult or disastrous business experience or decision, and
use it to draw out lessons for other relevant business situations.
Readers like to read about other people's problems and how they dealt
with them.
18. Interviews
Interviews make
great content. It's like picking a topic and getting someone else to
write the article. You can interview people from within your
organization, a reader, a customer or an expert in some related aspect
of business.
20. Statistics and lists
Take a look at any
media site publishing practical articles and the most popular pages
usually carry titles like "Top 5 ways...," "Ten tips for," "Seven steps
to..."
People like numbers and people like lists. "Top 10 challenges faced
by IT staff"..."Top five reasons to change jobs NOW"..."Top 5 email
clients for your mobile phone" etc. etc.
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