The Email Experience Council (or eec) is an up and coming organization dedicated to working with email marketers, service providers and thought leaders to ensure the continued growth, stability and standardization of email technologies and best practices.
Founded by Jeanniey Mullen and Paul Beck of OglivyOne Worldwide, here is the snapshot from the EEC in regards to their focus and purpose.
"The Email Experience Council is a champion for digital communications centered on the point of view of the inbox owner. We are a global professional organization. We strive to enhance the image of email marketing and communications, while celebrating and advocating its critical importance in business; its ROI value. Through the active proliferation of email and digital marketing best practices, case studies, trends, cutting edge technologies and strategies, the eec is an actionable resource for professionals and a beacon for the evolution of the email channel."
Our intention is to become involved and help support this mission. The email marketing industry needs this moving forward - in order to guarantee its continued success. Visit them at http://www.emailexperience.org/