Explore Features  Free Trial

SendLabs Blog

Email Marketing best practices, thoughts and more


Categories



Become an Email Marketing Pro


Subscribe
Hints tips, best practices, recent blog posts and happenings dropped into your inbox.

Subscribe to the semi-regular email newsletter from the crew at SendLabs.

Note: We don't rent, sell or spam your email. Get an issue or two. If it isn't satisfying, unsubscribe at anytime.
6
 September
Thursday, September 6, 2007
IT Pros Rejoice: The SL API Is Here

Know that nice car you have in your garage that could use a little work? You really like it, but you know a few hours of blood, sweat and tears and a whole lotta elbow grease could get that engine revving hard and turning heads. For a while, we looked at our API (application programming interface) the same way. But we spent a few weekends in the e-garage and have a high-test machine ready for the world to take in.

Ladies and gents, allow me to introduce SL-API, our latest offering. (And yes, we know that's basically an acronym for 'slappy'. Witty, ain't it?)

If you're in IT, you know exactly what an API is. If you're a marketing person scratching your head right now, what SL-API will do is allow your IT people to synch up your internal databases so they can "talk" to each other. No longer will you have to worry about updating information in your email database and your main database. In real-time, both will be updated, saving you the deer-in-headlights look when your boss asks you if all of your data is up-to-date.

You can find all of the API info here, but reach out to us if you need help. As our company prez and big cheese Brett said, "We're going to continue to add new methods and more ways to access the API in the weeks and months ahead. We encourage feedback from our IT clients and comrades."

Let's go for a ride.

To view the full release, click here.


- - - - - - - - - - - - - - -
Posted by Josh on Thursday, September 6, 2007 at 3:38 PM in Product

Actions: E-mail | Permalink | Comments (0)

Add comment


 

  Country flag





Live preview

May 17, 2008 11:35 AM




Related posts

What the heck is an API?


SendLabs Joins MITX, releases new product


SendLabs Product Update: Looking ahead to 2.5 and 3.0
Ok, I can't make any promises here about presenting the following news in a calm manner, but it's just hard to hold back the enthusiasm. We are knee-deep in the planning of our next iteration of SendLabs. Our enhancements are packaged in two releases over the first half of 2007.