These three posts were from January 2006, all within a few days of each other. Fall Out Boy, Ne-Yo and Carrie Underwood were on the Top 10 charts, Hostel was the No. 1 movie in the country and the Pittsburgh Steelers were rampaging through the playoff toward an eventual Super Bowl Win.

Meanwhile, the email nerds here were learning about blogging for the first time.

Post 1: Using Email Marketing to promote and drive attendance. This is a short entry about how we had been helping clients with event marketing intiatives using email. This definitely holds up today as a major client of ours - Tyco - uses us quite a bit for event marketing via the web. From the email invite to the online registration, we built a system for them that continues to deliver results and ultimately, make it a heck of a lot simpler for people to attend and register seminars and events.

Post 2: SendLabs 2.5 and 3.0. Man, we've come a long way. Touting it as 'the greatest release yet,' the new versions we promised had enhanced list management improvements and deliverability and the implementation of our new MTA (message transfer agent). Almost two years later, we are getting out more emails through our system and most importantly, getting them through to the inbox in the format they should be in. As we clear version 5.5, look for even more improvements in 2008.

Post 3: Christmas Messup. My favorite of the three posts, there's a lot of mystery in this one. Brett apparently had some thoughts about buying Christmas presents late, ordering them online and then....and then....nothing. Seriously, he stopped writing in mid-sentence and I have no idea what was going to happen next. Perhaps I can coerce him to finish this amazing tale, but it was a fitting end to Blog Version 1.0.

R.I.P. The Lab: mixing up the ingredients to email marketing success. We barely knew ya.