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Earlier this summer, I subscribed to the NHL Newsletter which is an abomination in its own right. When I subscribed, I got a reply saying that I'd be signed up within 7-10 days. When I later decided to unsubscribe, it was also 7-10 days.
Really? Almost two weeks? It's the era of on-demand, baby. Get with it or get out.
Yesterday, I unsubscribed from Calendars.com's emails and was e-told it would be between 48-72 hours. Why? Today, I recieved another marketing email from Calendars.com and am wondering why. There are systems (like ours) that subscribe/unsubscribe email addresses automatically, so why doesn't everyone do the same? Bad software? I cannot imagine that a company would rather have a person go into a database and automatically unsubscribe emails. It's inefficient and the potential for errors is huge.
If your company doesn't immediately take care of a subscriber's request, you need to be doing something else. Not doing so can make you look outdated and can be irritating to the end user. It's possible to auto-subscribe/auto-unsubscribe, so demand it from your email marketing software!
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