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Thursday, January 10, 2008
Email Marketing: The Anatomy of a Junk Email
Josh
Josh Nason
Business Development

Like most of us in the web world, I'm a bit groggy first thing in the morning anyway. As a result, I do a lot of clicking and deleting when I first check my email in the A.M. A lil' junk mail did make it through to my inbox (high five, spammers!) and this one in particular made me laugh; not LOL style, but more of a smirk.

This one is for one of the most heavily pushed SPAM commodities today, Cialis! Apparently, guys that need a little bit help down there often check their junk folders for medical solutions, in addition to the latest news on mortgages and rich international heads of state who have a fortune to give us and somehow, just happened to find our email address. I knew these spammers were marketers at heart.

Here's the email and then, the breakdown:


Pretty sweet, huh?

Who is it from? Somewhere along the way, I must have met a girl named Leticia X. (not completely out of the realm of possibility) that works for Nestle in the Netherlands? It must be a great company if they let you have your company email be yueeoobewe@nz.nestle.com. What's her voicemail sound like?

Who is it to? Angelia, of course! Wait, what?

Subject Line: I'm glad friends of mine like Leticia X. Yueeoobewe at Nestle remind of meetings, especially the first one of the New Year. I might be picky though, but could she remind me the day before and not on January 10th? My guess is that I missed it. As my Maine friend CK would say, "Comeoffonit." (Yes, that's one word.)

Creative. Well, hello there. I might have been blurry when I met Leticia, but I'm glad she sent a thoughtful picture of herself...or maybe that's Angelia? Regardless, I like the hip 70's style font on the word Cialis. Not enough to get caught up in an internet scam, mind you, but it's cool.

Text (prepare to laugh): 

-"What's up Angelia," - not much. I'm not here, but life is good. Thanks for asking!

-"1,2, 3 go." - We must share a love of The Count from Sesame Street. Who starts out an email like this?

-It only takes 15 minutes to launch the rocket:" - Ok, that's enough Leticia X. Yueeoo...whatever your name is. That's quite an assumption on your part. And if I'm supposed to be Angelia, why would I need....never mind.

-"Have fun :-)" Oh Leticia X...you minx!

So to be honest, there's really no takeaway from this post, but rather some light-hearted fun on a Thursday morning.


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Posted by Josh on Thursday, January 10, 2008 at 4:04 PM in Industry News and Thoughts | Best Practices

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