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Normally if I get an email with images of attractive women inviting me to a big club party, I'm all ears and eyes. However, this email I got was a bit strange because I don't remember ever signing up for their list.
Our potential offender is LocalitesLA, a division of a company called LocalitesMedia. They have "branches" in Los Angeles, Vegas and Miami, which means they're all about the party (or hot weather). In any case, I got this email, apparently pushing FiveFour clothing and a New Year's Eve party at TAO.
The only problem is that I have never heard of FiveFour and I've never been to TAO. In looking a bit more on the sites, I don't know how or when could have ever possible signed up for these emails, so my gut instinct is that got my email illegally. Awesome!
So to LocalitesLA, you get my "Who Are You?" email marketing award o' the day!
Pizza Pizza: one place I did sign up for was Domino's after placing an online order sometime ago. The pizza pie industry is one that is ultra-competitive and always looking to get someone's business. I learned the other day that while the Northeast is primarily dominated with cornershop mom/pop places, while most of the rest of the country prefers the giant chains. People don't think like this, but when you pay $10 for your large pepperoni on a Sunday night, you're contributing to a multi-billion dollar industry.
But even a company with gross sales nearing $6 billion can make mistakes. Here's two errors from the latest Domino's mailing. See if you can pick them out first:
Alright class, pencils down. This should be an easy one:
1) The use of HTML in the subject line. Perhaps there were going for P for pizza instead of P for paragraph?
2) I don't know about you, but I love me some giant gray boxes when I open up an email. If you're a consumer and see a subject line of, "Order Your BFD at Dominos.com" and then see a giant gray mass, you're probably not thinking BFD as much as WTF.
You would think the masters of 30-minute delivery would be better at email delivery.
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