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Friday, February 1, 2008
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Email Marketing: HBO Scores TKO |
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Josh
Nason
Business Development
In doing a quick scan/delete in my inbox, this HBO email really caught my eye. Click the image below to enlarge it for yourself...
There are two main messages in the sweet spot: a Joe Louis documentary, coupled with a promo for an upcoming fight. You also have three distinct push areas underneath. Most important was the creative, playing the classic gold off the granite-style border with black-and-white photos. It immediately gives you an old-style, classy feel as opposed to the melted crayon box a lot of others use.
HBO: nice work!
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Email Marketing: 16 reasons not to paste and blast emails from OutlookThis one seems to come up often with smaller businesses or email marketing newbies. I thought I'd give you some food for thought as to why pasting code into Microsoft Outlook and blasting is not such a good idea for your company, its brand or your sanity. I vow to post three new reasons a day until I run out. (Hint: maybe there are a lot of them).
Email Marketing: Is Pizza Hut Delivering Great Email?In 2006 alone, Pizza Hut brought in over $9.3 billion in sales, almost doubling the second-place finisher, Domino's. You see their TV ads and you see their flyers in your mailbox every few months. They spend a lot of money in branding themselves a certain way and take great care in their image.
So why isn't their email given the proper care?
Email Marketing: Yahoo's role in the rise of email authenticationE-mail authentication is on the rise, and much of the credit goes to Yahoo. Yahoo, with 260 million email accounts - the single largest still, originally came up with the idea of authenticating e-mail at the domain level, rather than at the IP address level. Yahoo dubbed this concept DomainKeys...