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Who doesn't like search engines? Seriously, type in any phrase and something is bound to come up. Why didn't they have this when we were in school? Just think of the additional trouble we could have caused!
However, have you ever heard of a search function within an email? Pardon my ignorance if you have, but today was a first for me. I got my usual email from Live Nation, updating me with upcoming New England shows they are promoting. The email itself is crisp, breathable and well-done - something that so many others in the arena/promotion area fail to grasp. Take a look for yourself (click image to enlarge)...
The only issue is that search function doesn't work. You can type text into the field (you'll see I typed Morcheeba in the search, as they are listed within the body of the email) and click 'Go' but nothing happens. I'm assume that this is a broken link back to their site, but honestly, I'm not so sure. As a consumer, I would either expect this to go directly to a concert on the page or to the site. Is that the idea?
As always, the lesson is test, test, test.
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