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Microsoft is a pretty easy target when it comes to criticism in the interactive space, part of the territory when it comes to being the dominant player in an industry. However, I'd like to give them a little bit of praise today for this email. It's for Windows Live Office, something I'm apparently on a waiting list for (even though I can't remember why I wanted to sign up for it).
What I liked about this was the 'click to play' video box image, similar to what you see using Youtube or any other embedded media player. It looks like you can actually click the image to play inside the email, but it redirects to a new page where the video plays immediately. It's an inviting image and a familiar one. I clicked, I played the video and subsequently learned a little more about this service I supposedly want. The entire layout is also very clean with a direct message in the sweet spot ("New Office Live Workspace Video!").
Not bad for a company that basically screwed up the email industry with their Outlook 2007 release.
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