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20
 February
Wednesday, February 20, 2008
Small upgrade - tracking "click to view online"

We just made a small update. When you send out an email with a system header (see below), we automatically generate a link that allows those to view a copy of your email in a browser. The small oversight (actually we knew it - we just took a while to get to it), was that we were not tracking click-thrus of that link in your reports. But it's important and here is why. As you know, many email programs disable images by default and others (cough - Lotus Notes) like to mangle your html. So its always been a best practice to include a link to view it online as intended (here is another post explaining why and what it does). Think of it as backup. But it's also good to get a feel for how many of your recipients are actually clicking that link. This will give you insight into how many might have images disabled or html not rendering. So there you have it, look in the link popularity report to see how many folks are checking your email out online.

Header inserted above your emails:

Can't see graphics? View this email in your browser

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Posted by Brett on Wednesday, February 20, 2008 at 4:49 PM in Product

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