|
5
March
|
|
Wednesday, March 5, 2008
|
|
Email marketing from the top of a mountain |
|
So I’m working all week to complete all my projects and tasks, so that I can have that all-too-elusive day off on Friday to get a full day of skiing in. I'm a skiing freak and love to hit the slopes of New Hampshire's Ragged Mountain either by myself or with my two daughters. Some people hate the winter...I welcome it.
But you know Murphy's Law. Come Thursday at 6 pm, there was still no word from a client on final approval for an email I needed to schedule for Friday morning so I could take the day off. I decided to just go home and check my email late at night before bed.
11:30 pm…still nothing. I went to sleep, fully thinking I would wake up with the approval in my inbox, allowing me to carve up the various trails of Ragged.
6 am comes quick and I check my email again. I can’t believe it...still nothing. But there’s no way I'm missing out on a perfect day of skiing and this approval has to come sometime. Thankfully, this is where technology comes in.
By 9:30 am, I had made my second run of the day and had just arrived at the top of Ragged for another run. I heard my smart phone beep, indicating a new email. Finally the approval I had been waiting on had arrived. But instead of heading down and asking anyone if they had a computer I could use, I simply moved to the side of the trail and took a seat. I logged into Sendlabs' web-based application and launched the first campaign from the peak of a mountain, a first for our company. With that out of the way, the rest of the day was better than I could have imagined.
Next time you are stuck waiting for a confirmation that may or may not come, just grab your phone and hit the slopes. I'll even give you a head start if you're on my trail.
Posted by
Steve
on
Wednesday, March 5, 2008 at 10:47 AM
in
The Fun Stuff
Actions:
E-mail
| Permalink
| Comments (0)
|
Top 11 New Year's Email Marketing Resolutions - 2007Great. Another list, right? Yep. But hopefully this one will make you lots of money or even get you a promotion (which may actually have you check off a few of your own resolutions!).
P.S. We just couldn’t stop at 10. We tried. We think #11 is the strongest (and our favorite) email marketing resolution of all for the New Year.
Happy Email Marketing in ’07!
The Crew at SendLabs
Email Marketing: 16 reasons not to paste and blast emails from OutlookThis one seems to come up often with smaller businesses or email marketing newbies. I thought I'd give you some food for thought as to why pasting code into Microsoft Outlook and blasting is not such a good idea for your company, its brand or your sanity. I vow to post three new reasons a day until I run out. (Hint: maybe there are a lot of them).
Email Marketing: Is Pizza Hut Delivering Great Email?In 2006 alone, Pizza Hut brought in over $9.3 billion in sales, almost doubling the second-place finisher, Domino's. You see their TV ads and you see their flyers in your mailbox every few months. They spend a lot of money in branding themselves a certain way and take great care in their image.
So why isn't their email given the proper care?