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Neilson Mobile recently completed a study that looks at how many people do not mind having advertisements on their cell phones if there is a benefit for them. They surveyed 22,000 mobile users in the 4th quarter of last year. Key findings:
- 32% of those surveyed said they are open to advertisements if it would lower their bill.
- 26% of those who saw an ad responded at least once by sending an SMS text message, the most popular ad response.
- 9% say they have used click-to-call to respond to a mobile ad (i.e., users follow a link on their phone to call a specific number).
- 14% said they are already open to mobile advertising so long as it is relevant to their interests.
- 23% expect to see more mobile advertising in the future (up from just 15% in Q1 2007).
Thoughts?
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