|
Brett
Houle
Product Development/Marketing
Often we see customers uploading new lists into their accounts over and over again, often with the same subscribers. I think they might be thinking that each campaign requires a new list. Or perhaps they are only importing a smaller piece (a segment) of their house list to mail to. I want to make a recommendation here: Try as best you can to think of your list as one contact database. Then by using custom fields of data, you can then slice and dice your list into segments for specific mailings.
Example:
Let's say your customer database (maybe housed in your CRM) has 10,000 records total. There are times when you want to mail to the entire list of course, but other times when you want to filter and send only to a select group within that list. The best thing to do when importing your "entire" list into SendLabs is to bring in additional fields of data related to each subscriber you may query later to create a segment of your main list. For instance, maybe you bring in company name with each recipient or zip code, or gender, or customer type.
Robert Deniro --> Tribeca Enterprises --> Male --> 90210
This allows you to create a subset of your main list, say, all customers in zip code 90210. (the beautiful customers of course). This returns, for example, a segment for you to mail to of 900 folks. Now you can deliver an email to just that segment and see how they respond without having to import a seperate list of 900, thereby cluttering your account with too many lists when one will do. Make sense?
If you have questions or comments, let me know!
|