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Yesterday, we formally announced our partnership with email services industry leader Return Path. This strategic move is going to be amazing for both ourselves and the legions of email marketers currently using SendLabs. In plain ol' simplified English, this add-on service will allow marketers to see how their emails render across all of the major email platforms and alert them to potential spam issues before deployment. Wow! Here's some more information pulled from the release:
Now, SendLabs’ clients will be able to see how their campaigns
render across seventeen different email clients and fix design problems
before deploying the campaign, thus eradicating yucky looking email
from the inboxes of thousands of Americans. More importantly, Return
Path’s technology will let clients know exactly how their email is
perceived by both ISPs and recipients. This feedback on their messages’
reputation and relevance will allow marketers to discontinue bad email
campaigns and focus their efforts on winning strategies.
With a click of a button inside the SendLabs application, users will
be shown how their emails render in Hotmail, AOL, Outlook and more
using Return Path’s ridiculously powerful Campaign Preview technology.
This will allow marketers to make fixes before deploying, preventing
wasted time, embarrassment and bad email marketing. In addition, their
Mailbox Monitor service will eliminate the guesswork of whether an
email made it to the inbox by showing clients their deliverability
percentages across the majority of email applications.
To view the entire release, click here and for your demo of how you can get started, email me at josh@sendlabs.com.
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