|
Seems like such an old word in internet terms. Autoresponder. The concept has been around a long time, but it amazes me how many of our competitors don't have this function. It's pretty powerful and I wanted to take a minute to give you an example of its use and open your eyes to a powerful tool built inside your SendLabs account. Autoresponders can be a marketer's dream tool.
Quite simply, an autoresponder lets you send an email (or an entire series of emails) to your subscribers a specific number of hours or days after they have subscribed to your mailing list. You can set up as many as you like. For example, if John signs up to your mailing list today, you can create an autoresponder to automatically send a welcome email to him 24 hours after he subscribes or immediately - it's up to you. Or perhaps you want to "drip" followup messages if your a software company encouraging your prospects to trial your software. (Hmmm. Sounds familiar.) So you might have something like this setup:
-
Day 1 - New prospect signs up for a free trial of your software and instantly gets an automated email thanking them for trialing it and perhaps a few "Getting Started" hints or tips.
-
Day 2 - Another email is trigger automatically with a short how-to article or video tutorial on how to use a certain aspect of the software.
-
Day 3 - Maybe you skip this day. :)
-
Day 4 - You send another email offering to help your prospect get started with contact information to their dedicated account person along with links to additional resources.
You see where this is going right? You can stage a flow of timely followup or information, all automated, all running in the background, with autoresponders. And you can even trigger them based on certain criteria. Say for instance you want specific content to be sent along to prospects that sign-up for something in California versus other states. Not a problem. And here is the great thing: You have complete tracking of opens and clicks in your autoresponders. Just like regular campaigns SendLabs will give you real-time reports into autoresponder activity.
You can learn how to set up autoresponders from within side your account in the Help Center. You can also reach out to your customer account manager from within your account. he or she would be happy to help you out.
|