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Monday, May 12, 2008
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Email marketing continues to shine as postage rates go up again |
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Josh
Nason
Business Development
Unless you live under an e-rock, you have heard that postage rates went up again today. While it was just a penny, the cost of mailing continues to rise, as does printing costs. However, the "lusterous" 1% hopeful return people get on direct mail pieces continues to stay stagnant. Direct mail is dying a slow death, despite what people would have you think.
If you haven't reviewed your email marketing campaigns lately, there's no better time than now.
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Top 11 New Year's Email Marketing Resolutions - 2007Great. Another list, right? Yep. But hopefully this one will make you lots of money or even get you a promotion (which may actually have you check off a few of your own resolutions!).
P.S. We just couldn’t stop at 10. We tried. We think #11 is the strongest (and our favorite) email marketing resolution of all for the New Year.
Happy Email Marketing in ’07!
The Crew at SendLabs
Email Marketing: Is Pizza Hut Delivering Great Email?In 2006 alone, Pizza Hut brought in over $9.3 billion in sales, almost doubling the second-place finisher, Domino's. You see their TV ads and you see their flyers in your mailbox every few months. They spend a lot of money in branding themselves a certain way and take great care in their image.
So why isn't their email given the proper care?
Email Marketing: 16 reasons not to paste and blast emails from OutlookThis one seems to come up often with smaller businesses or email marketing newbies. I thought I'd give you some food for thought as to why pasting code into Microsoft Outlook and blasting is not such a good idea for your company, its brand or your sanity. I vow to post three new reasons a day until I run out. (Hint: maybe there are a lot of them).