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I'm very big on user experience when it comes to the email signup process, so it always pains me when I see a practice that one of the bigger companies in the email marketing space constantly insists on using.
I signed up for a newsletter today through the Boston-based Comcast SportsNet and after I put my email address in the box and hit submit, I got the following:
I cannot stand the practice of sending the user to an external page to complete this process. It completely removes the idea of creating a unique user experience and instead, translate it into a very bland, antiseptic hospital-like feel. Unfortunately, the company uses these external pages pretty consistently with all of their users so I see them more often than I'd like and they all...look...the...same. I'm not sure why anyone would think it was a good idea to take people away from the main site with no real incentive to return.
If you're asking users to sign-up, you should be able to get a snippet of HTML code for your web developer to implement within a landing page on your site. Your email marketing services and software provider should be able to provide that for you. If not, you're missing out on the chance to keep people on your site and 100% branded.
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